FSY 2025
Branding
Each year, The Church of Jesus Christ of Latter-day Saints organizes a five-day conference for youth in various parts of the world. I was approached with the project to create the branding and logo for 2025. The process involved several rounds of concept development and idea exploration. Once we honed in on the winning concept, I created a style guide, branding guidelines, apparel guides, and more.
Concepting: Several ideas were explored, and I initially created hand-drawn versions of the basic concept. Once the final concept was approved, I created a style guide to be shared worldwide with local conference organizers.
Guides and Asset Creation: After the final logo was approved, several assets were commissioned, including guidebook covers, name tags, posters, lanyards, bracelets, clothing designs, and guides and templates for each of the assets. Strict guidelines were followed, as the LDS Church has a robust marketing legal department. The assets were delivered to the client and distributed worldwide.
Video Animations were also created to accompany a music album that featured the brand I had developed.