EKR Website
and Branding
The owners of EKR came to me and discussed rebranding the company with a more creative and striking visual identity. They also needed a new website that would stand out among other agencies and guide visitors through the company’s strengths and initiating contact for a business engagement. View the live site here
Wireframes: I created a wireframe for each page on the site. We had previously determined the site map and what each page needed to convey. II used that information to construct the layouts and user experience. We created a prototype of the site and conducted user testing to ensure it was easy to understand and navigate.
Full Design/Development: After user testing and refining parts of the wireframes, I designed the full site featuring the newly established branding I developed for EKR. The new look integrated seamlessly into the wireframes, and the brand's personality and aesthetic were front and center. The full site was user-tested and slightly tweaked based on those findings. I then worked closely with the web development team to code the site and take it live. As a result of this site, EKR was able to acquire many clients and new business deals.
Branding: I also developed the brand identity for EKR. The final deliverable for this project was a comprehensive brand and style guide. It established the tone and personality of the brand, guidelines for communicating that in marketing, as well as the visual identity and its implementation in marketing materials.
