Kenny Seng
Website Design
Kenny Seng Construction approached my team with the need for a rebrand, which we executed. After the rebrand was complete, they needed a complete website redesign. Their existing site was clunky and dated. I was able to meet with the client and guide them through the process of establishing their pages and the basic message that each page needed to communicate. The site was fully designed and developed in a few weeks, and they were very happy with the simple and modern look. View the live site here
Wireframes/User Testing: After creating a simple sitemap, I designed a wireframe for each page to establish content layout and user experience. The main goal of the site was to educate users about what Kenny Seng does in the community and who they are. Secondarily, it needed to guide potential project/land developers through their process and convey why Kenny Seng was the best choice for their building project. My team and I conducted user testing of the wireframed site and used that data to refine the layout and structure.
Design: After obtaining client approval for the wireframe and evaluating user research from testing, the full site was created based on the completed branding project. The final site was user-tested and refined until results showed that the site's goals were being achieved. Ease of use and simple navigation were essential to guiding users through the site, allowing it to tell Kenny Seng’s story and showcase their incredible work. I worked closely with the development team to prepare the site for coding and launch.
Marketing: Simultaneously with creating the website, I also designed a marketing plan and materials, including billboards and digital ads, to attract potential construction employees to work at Kenny Seng. The campaign resulted in a 165% increase in applicants and was a success!
